Teach Soap

Does anyone have any suggestions about how to market cold process soaps? I don't want to do an etsy account. Selling directly though seems like it would produce a better profit margin. I have a domain that is mine but getting hits on that will take some expertise and time. May I ask how you, those that sell soap successfuly, got started and if you are able to make a living at selling your soap? My angle is that I am selling 90% organic ingredients. What advice can you give to an newbie? I'm a teacher but don't want to teach my whole life. I don't expect to make as much but I want to be happy at what I do.

Here is what I have done. Send out testers to friends, hand out samples of soaps wherever you can (I carry small samples with my business card in my purse), sign up for a local craft show to let people know that you are local, or join a local business association to get known.

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Irena
Closed minds are like faulty parachutes; they refuse to open.

If your soap is mostly organic, you could probably sell it at a local health foods store. Assuming you have one, they would probably be happy to have local, organic soap in their store!

Make friends with local business owners in your area. That super wanky local grocery store, the cafe that sells all organic hipster food and coffee, etc. Network with people, make friends, offer samples and embrace wholesale to your new friends the local business owners.

Want to sell retail? Craft fairs and markets are your friend, and make friends with other stall holders too. Network network network!

Want to sell retail online? Get savvy with social media. Take wanky aesthetic photos of your soap and stick them on instagram, hashtag it up. Look up related hashtags and see what other people are doing, what styles of photos are popular, etc.

Its work, building a brand. It takes time and effort, and you may want to give up, but it can work!