I bet, LavenderLady. Both the small & large craft shows still intimidate me.
You are one of my role models because you sell at the large venues.
I'm reading right now on kindle. It's amazingly insightful - the authors did the large show circuit for 18 years selling baskets. It's an old book - originally published in 2001, new edition updated in 2009. After doing the circuit for so long successfully, his insight is really wise.
Do you use FNO to find the ones you do?
I'm still not sure what venues I'm going to use - farmer's markets, craft shows, big craft shows/festivals, wholesale, private label, online...
I'm an expert in search engine marketing after working at Microsoft Bing for 6 years, so my natural inclination is to build an online sales channel but that takes time (months to years). I don't know that online channels are the biggest bang for the buck/effort but it's a very large channel so it will be needed later if not sooner. That's why I'm learning about other venues like the big shows. I suspect it's one of the most efficient channels.
I think what I'm going to do is prepare myself to do wholesale (line sheets etc), start building the online channel & do some markets to get some retail experience & feedback from customers. Then see where it all goes.
In the meantime, I'm still working on developing consistency in my CP and perfecting a few quality non-soap products. Seems like it's taking
forever to get to a comfortable level. I've had more than a few days recently where I've thought I'll never get there.
The frustration may kill me first. My plan is to be ready & stocked up for the Fall-Holiday season this year.