Ingredients are normally listed in order of predominance. This is from the FDA web site. The way I understand it, you don't need to use the INCI; common name is sufficient.
http://www.fda.gov/Cosmetics/CosmeticLa ... efault.htmWhat labeling information is required?
The following information must appear on the principal display panel:
An identity statement, indicating the nature and use of the product, by means of either the common or usual name, a descriptive name, a fanciful name understood by the public, or an illustration [21 CFR 701.11].
An accurate statement of the net quantity of contents, in terms of weight, measure, numerical count or a combination of numerical count and weight or measure [21 CFR 701.13].