Open a beekeeping catalog, and there are all kinds of kits: kits for new beekeepers that include hives, suit, tools, smoker, a book on beekeeping, etc. Kits to make mead. There are kits to make whipped honey. Kits to make lip balm. Kits to make candles. And yes, kits to make soap. And while most beekeepers are hobbyists, I have yet to meet a beekeeper who hasn't sold a jar or two of honey or a pair of candles to friends and neighbors. In fact, that's exactly how I started: using my beeswax to make candles, lip balms, and lotion bars long before I'd found forums like this one or Soap Queen--I was too busy reading the beekeeping forums! The kits are there to help those who want to expand their line, and don't want to start from scratch choosing tools and containers and all the rest. The kit gives you a leg up, and lets you skip a few basic (potentially expensive) mistakes.
I see this the same way: if someone has a few batches under their belt, and really loves it, and wants to move toward a business, this kit is the ticket. No guessing which FOs won't accelerate trace, no extra molds you regret buying, no recipe off the internet that makes a soft bar that might never firm up. Get off on the right foot, with the tools
and the knowledge needed for a good foundation. Rather than doing it all from scratch, like Anne-Marie, or cobbling together good and questionable Internet sources and books, like many of us here, the next round of newbies can start out with good materials. What they make of it, and how hard they work, is up to them.
My only criticism? The soap pics on the web site didn't have weights.
And there's no soap cutter in the package. It's a well-known fact that all new soap businesses must have a crinkle cutter.