Totally understand the concerns listed here. And, as someone that came up through the soapmaking ranks with the school of super hard knocks (one book, only AOL chat rooms, no one to ask when my first 5 batches failed), I feel some wistfulness over how many resources new soapers have. What I wouldn't have given 'back in the day' for a SoapQueen blog or for this forum or for some of the great books that are out right now.
I've been working on this kit for over two years with the help of our entire customer service team. We started monitoring our customer service calls a few years back and keeping track of what people called for. And, it turned out that only 25% of people called to place a new order, check on the status of an order or report a missing/damaged item. The rest of the calls were all recipe, procedure, business or labeling questions (or any combination of anything you ever see on this forum). We realized that many of those calls were coming from the same people and after 6 months, those people would change out to another group of very heavy users/callers. When we really started diving into it, we came up with a startling answer: these people called us the first time precisely because they wanted to start a soapmaking business. And then kept calling and trying more things as they progressed in their craft. What we also found out was that they were also failing a decent amount as they tried products or recipes or procedures that haven't been tested (the flip side to so many internet resources is that not all of them are fully tested and safe). We made a flow chart of what people tended to ask on their first, second, third, fourth and fifth (and subsequent) calls and then correlated that with what their sales were. We then made a flow chart to go over what would have saved them that second, third, fourth and fifth call and subsequent order. And, then, we created the kit. I believe it will save time, money and frustration while increasing consumer and soapmaker safety.
Ultimately, I believe this kit will function like any other kit we sell. It will be a fantastic foundation with all the resources in one place for a new soaper but it won't save the hard work portion of things that happens when you start a business, it won't save having to figure out a brand, having to deal with accounting, and having to create a consistent product that customers come back to time and time again. The guide that comes with the kit (just in case people don't want to read through 8 books all in a row) highlights the essential chapters and pages that I think anyone and everyone should reads, and highlights safety issues for the soaper and for the consumer and yes, suggests never selling your product until you have a minimum of 10 successful batches under your belt. Most of the kits we sell act as starting off points for more learning, more growing and more safe experimentation. I expect this one will act just like that. Soapers will get tired of the prescription and venture out with the safety net of all the books, this forum, and all the internet resources out there. They'll be further ahead since they understand the ins and outs of labeling (included in the kit), the business aspects of the business (included in the kit), have their business license (instructions for each state are included in the kit) and have insurance (resources and strong suggestion to buy included in the kit).
I am extremely passionate about this industry. If I wasn't, I wouldn't spend the insane amounts of time on the Soap Queen blog, SoapQueen.TV or trying to constantly test and create new and exciting recipes to help further the industry along as we all grow together. I would never intentionally put something out that wasn't fully tested, fully vetted and didn't help the industry (in my opinion). In this case, I truly believe that it is a safer option than what many new soapers are doing right now and I believe it will help improve soaper and consumer safety.
_________________ Happy Soaping!
Anne-Marie
blog: www.soap-queen.blogspot.com
supplies: www.brambleberry.com
|