Teach Soap

Supposedly we get 80% of our information visually. I can believe it.
I made some shampoo with BB's blackberry FO (really nice, the testers loved it - usage was just 5g per kilo) and coloured it what I thought was blackberry, a light purple colour. My daughter tried it and was certain the aroma was grapes. "It looks like grape colour!"
So I did a few tests with different aromas and it was easy to convince people that the aroma was something completely different, depending on colour!

That's true. I had a light purple shower gel and people thought it smelled like lavender. It wasn't lavender.

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Irena
Closed minds are like faulty parachutes; they refuse to open.

Yep! Although the sense of smell is our one sense that has a direct link to the brain. The smell of comfort items - apple pie, chili, the perfume your mother wore etc. As for the power of suggestion... then it would be good to have labels that clearly notes or makes referrence to the correct scent. I had a co-worker that could name the scent or combinations of scents correct 95% of the time!

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Susie
Sometimes A Mistake is so much fun, You just have to do it again!