Alrighty... for a sale table setup... and it needs to pop...
For the two soaps you chose to photograph, you did a wonderful job picking the colors in your pretty things to help the soap colors really pop! It really draws my attention straight to the plate with the pink soaps on it and then the marching turtles help my eye travel to the second plate of soap and I continue to follow the turtles off the table (where I would assume you'd have more soaps with a larger table). Although, I would have to agree that with the multiples of turtles you have on your table, it would make me as a buyer, think that maybe they were on sale, too ^_~ But if you decide to keep the marching turtles, make sure that they are leading the customer from plate to plate and keep the eyes on your table (ie. no turtles marching off the end of the table, lol!)
On to my disclaimer: I am coming at this completely and totally from an artistic stand-point (my formal training is in art)... I haven't had the opportunity to work in sales so while I can help with artistic eye-catching displays, I'm not an expert on sales displays.
I would have to say that I don't agree with it looking too busy... especially when you start to add more plated soap plates to the set up... but then again, I would keep any extra pretty things to a minimum- just keep the few things you have shown us and don't add much more... you're selling soap, not knick knacks, hehe! An added bonus would be if you could somehow use your pretty things as actual soap displays! Like for your elephant, if the bamboo comes out and you can find a plate that would fit over the bowl opening and then place some of your products on that
Be careful with the tulle... it can collect dirt and leaves and other stuff blowing in the wind (if this is an outdoor place) really easily and you'll want to keep your booth looking as clean as you can! If it were me, I would get a table cloth and then use the tulle as accents (like a little bit of tulle under your pretty things or a long strip of tulle running underneath the soap plates to sort of connect them together with the tulle puffing up a bit in between the plates).
I would also suggest getting some sort of tiered rack to help add some height interest to your display, too ^_^