Some people inquired on this subject so I thought I'd answer. I compiled a list of keywords and percentages of colors that are most popular for a business, plus a fun fact or two!
Red- Aggressive Energetic Provocative Attention-Grabbing 21% popular business color as voted by consumers
Orange- Vitality Fun Playful Exuberant 12% popular business color as voted by consumers (voted least successful color among women)
Yellow- Positivity Light Warmth Motivation Creativity 14% popular business color as voted by consumers
Green- Wealth Health Prestige Serenity 35% popular business color as voted by consumers
Blue- Trustworthy Dependable Secure Responsible 57% popular business color as voted by consumers
Purple- Royalty Sophistication Nostalgia Mystery Spirituality 10% popular business color as voted by consumers (voted least successful color among men)
Black- Prestige Value Timelessness Sophistication 29% popular business color voted by consumers
White- Pure Noble Clean Soft 32% popular business color voted by consumers
95% of business owners only use two colors for their logo/brand. 5% use more than two.
33% of companies use blue in their logo, 29% use red, 28% use black or grayscale, and 13% use yellow or gold.
41% of companies on use only text for their logo. 9% don't feature the company name at all.
Colors can be sorted as cold or warm. Warm colors associate with energy. Cold colors associate with calmness/security.
Cold colors- Green Blue Purple Brown
Warm colors- Red Orange Yellow Black White
Grey is considered one of few colors that equally falls between warm and cold colors. Depending on the shade.
Hope this helps business owners looking to rebrand or anyone in the planning phase!
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